TM PRODUCTIONS
Growth Report · Rebecca Entwisle, Realtor
Followers gained since starting with TM Productions
+183
New Facebook & Instagram followers · plus TikTok now live as a third channel
New Followers By Channel
Facebook
+63
517 → 580 · +12.2%
Instagram
+86
654 → 740 · +13.1%
TikTok
34
new channel · now live
Total Audience
1,354
across all three platforms
Reach & Engagement — At Launch vs Today
| Metric | At launch | Today | Growth |
|---|---|---|---|
| Facebook views (30 days) | 2,300 | 10,424 | +353% |
| Instagram reach (30 days) | 164 | 3,081 | +1779% |
| Facebook interactions | 83 | 477 | +475% |
| Instagram interactions | 10 | 223 | +2130% |
| Facebook page visits | 185 | 364 | +97% |
| Conversations started (FB + IG) | 8 | 23 | +188% |
Compares your June starting-line snapshot against the most recent 30-day window shown above, pulled live from Meta Business Suite. Every number here comes from content posted since we started.
The Reel Effect
FB Video Views
+488%
3-second views, last 28 days
FB Watch Time
+567%
now 7h 55m / month
New Contacts
17
FB 8 · IG 9 · real inbound
Video is doing the heavy lifting. The reel series drove the single biggest jump of any metric on the account — exactly the lever we set out to pull.
Platform Detail — This Month
Facebook
| Metric | 28 days |
|---|---|
| Views | 10,424 +37% |
| Reached (viewers) | 1,837 |
| Interactions | 477 |
| Net new follows | -3 |
| Followers | 580 |
Instagram
| Metric | 28 days |
|---|---|
| Views | 5,989 +4% |
| Reach | 3,081 +169% |
| Interactions | 223 +18% |
| Net new follows | 15 |
| Followers | 740 |
TikTok · NEW
| Metric | Since live |
|---|---|
| Video views | 418 |
| Profile views | 19 |
| Likes | 15 |
| For You reach | 96% |
| Followers | 34 |
TikTok launched this month as a third channel. 96% of its views already come from the For You feed — the discovery engine — meaning the content is reaching brand-new people, not just existing followers.
Who's Following You
Facebook · 581 · M 56.7% / W 43.3%
MenWomen
Instagram · 696 · M 55.6% / W 44.4%
MenWomen
Top Cities
| City | Share |
|---|---|
| Bethlehem, PA | 6.8% |
| Allentown, PA | 6.4% |
| Wescosville, PA | 5.5% |
| Emmaus, PA | 3.6% |
| Breinigsville, PA | 3.2% |
Audience is ~88% United States, concentrated in the Lehigh Valley — exactly your market.
What's Working
The reel series
Video · both platforms
+488% video views
Personal client-story posts
Facebook · feed
top engagement
Instagram discovery
Reach from non-followers
+245% new reach
TikTok For You feed
Brand-new audience
96% of views
The Takeaway
- Consistent posting moved everything. Followers, reach, and interactions are all up multiples over your starting line. The tables above show exactly how much.
- Video is your growth engine. The reel series drove the single largest jump on the account — Facebook video views up 488% and watch time up 567%.
- You now have three channels working, not two. TikTok is live and already pulling 96% of its views from the For You feed, putting you in front of people who have never heard of you.
This is week one. The compounding starts here — we measure every month forward against this same starting line.