TM PRODUCTIONS
Social Performance Report · Rebecca Entwisle, Realtor
Audience — All Time
Total Followers
1,171
Facebook + Instagram
Facebook
517
followers
Instagram
654
followers
New Follows (30d)
+19
FB +3 · IG +16
Last 30 Days At A Glance
Total Views
3,277
FB 2,300 · IG 977
Accounts Reached
863
FB 699 · IG 164
Interactions
93
FB 83 · IG 10
Conversations
8
+2 new contacts (IG)
Daily Views — Last 30 Days
Facebook · 2,300 views
Jun 2Jun 29
Instagram · 977 views
Jun 2Jun 29
Platform Detail — Month vs All Time
Facebook
| Metric | Last 30d | All Time |
|---|---|---|
| Views | 2,300-16% | — |
| Page visits | 185 | 2,100 |
| Content interactions | 83 | 1,900 |
| Link clicks | 2 | 228 |
| Followers | +3 net | 517 |
Instagram
| Metric | Last 30d | All Time |
|---|---|---|
| Reach | 164-43% | 753 |
| Profile visits | — | 779 |
| Content interactions | 10 | 99 |
| Conversations started | 8+100% | — |
| Followers | +16 net | 654 |
All-time tracking reflects the full window Meta records unified performance metrics (from mid-2024). "Followers" all-time is the current total audience. Views are not reported by Meta across the full history.
Who's Following You
Facebook · 517 · M 56.7% / W 43.3%
MenWomen
Instagram · 654 · M 55% / W 45%
MenWomen
Top Cities
| City | FB | IG |
|---|---|---|
| Bethlehem, PA | 7.7% | 6.9% |
| Allentown, PA | 7.4% | 6.4% |
| Emmaus, PA | 3.3% | 3.4% |
| Breinigsville, PA | 4.3% | 3.2% |
| Trexlertown, PA | 2.3% | 2.9% |
Audience is 99.8% (FB) / 89% (IG) United States, concentrated in the Lehigh Valley.
Top Performing Content
5-year client closing tribute
Facebook · Jun 8
704 reactions
Record-breaking Saylor's Lake sale
Facebook · Jun 11
258 reactions
Things to Do in the Lehigh Valley
Facebook · Jun 6
173 reactions
"You guys did it!!" client celebration
Instagram · Jun 8
111 likes
The Takeaway
- Your audience is exactly the right people. The core is Lehigh Valley homeowners aged 35 to 64, your move-up and downsizer market, concentrated in the towns you want to own.
- Your story posts are your superpower. Personal client moments outperform everything else. The June 8 closing tribute alone drew 704 reactions.
- Video is the biggest open lever. Reels are the largest untapped opportunity on both platforms, and that is exactly what the new content series delivers.
This is your starting line. We measure every month against these numbers as the new content rolls out.