Listing media,
priced to your property.

For the agent who knows the photo is the listing. Four pricing tiers tied to the property's listing value, so the marketing investment scales with the commission opportunity. Built for the Lehigh Valley and the Eastern PA / NJ corridor.

Book your shoot See the rate card
A listing photo is not a record of a room. It is the first negotiation with a buyer. We price our work the way you price yours, by what the property is worth.
Tony Ellis Martinez, Founder. TM Productions.
The rate card

Four tiers. One logic.

Each tier is built around a fully compensated crew, properly paid post-production, and a deliverable mix that reflects what buyers expect at that price point. The shoot fee is fixed. Add-ons are transparent.

Tier 01 / Essential

The Listing

Properties under $300K
$395
Flat. No surprises.
Book this shoot

What's included

  • 25 to 30 edited interior + exterior photos, HDR processed
  • 1 lead shooter, 60 to 90 minute session
  • Standard color correction, sky enhancement, lawn cleanup
  • 48 hour delivery via branded gallery link
  • MLS sized + social sized exports included

Best for Starter homes, condos, townhouses, and entry-level single family across Allentown, Easton, Bethlehem, where the median sits around $255K to $360K. The professional baseline.

Most popular
Tier 02 / Signature

The Signature

Properties $300K to $650K
$695
Most popular package.
Book this shoot

What's included

  • 35 to 45 edited photos, HDR + sky replacement standard
  • 1 shooter, expanded 90 to 120 minute session
  • Aerial drone stills, 6 to 10 edited frames
  • 60 second cinematic walkthrough video, music licensed, MLS + social ready
  • Branded YouTube + Instagram Reels exports
  • 48 hour photo delivery, 5 business day video delivery

Best for The Lehigh Valley median listing. Single family homes in Bethlehem Township, South Whitehall, Macungie, Forks. The package that competes against Compass and Coldwell Banker marketing standards and still leaves the agent with cleaner deliverables than photo-only competitors.

Tier 03 / Premier

The Premier

Properties $650K to $1.2M
$1,295
Half-day production.
Book this shoot

What's included

  • 50 to 65 edited photos, HDR with selective flash blending
  • Lead shooter + 1 assistant, half day on-site (3 to 4 hours)
  • Aerial drone stills + 4K aerial video sequence
  • Twilight exterior session, additional golden hour return visit
  • 90 to 120 second cinematic listing film, color graded, sound designed
  • 1 vertical social cut for Instagram and TikTok, agent on-camera optional
  • Floor plan, 2D schematic, MLS compliant
  • 3 business day photo delivery, 7 business day video delivery

Best for Center Valley, Saucon Valley, Orefield, Schnecksville custom builds. The properties where a buyer makes a six-figure decision on screen before they ever set foot inside.

Tier 04 / Estate

The Estate

Properties $1.2M and above
$2,495+
Custom scoped per property.
Get a custom quote

What's included

  • 70 to 100+ edited photos, magazine-grade flash composite work
  • Lead shooter + assistant + dedicated post-production lead
  • Full day production, multiple lighting setups, room styling notes
  • Twilight session, both interior glow and exterior dusk
  • Aerial 4K video, contextual neighborhood and lot framing
  • 2 to 3 minute signature listing film, voice-over or agent narrative optional
  • 2 to 3 vertical social cuts, agent piece-to-camera segments included
  • Detailed floor plan + optional 3D virtual tour
  • Press-ready stills for print and luxury directory submissions
  • 5 business day photo, 10 business day film delivery

Best for Estate listings, custom architectural homes, equestrian and acreage properties, waterfront, historic estates. The properties where the marketing campaign is the listing strategy.

The math

A small percentage of the commission.

At every tier, the media spend is a low single-digit slice of a typical commission. The question was never "what does this cost?" It's "what is the cost of a slow listing?"

The Listing
$250,000
$7,500
$395
5.3%
The Signature
$475,000
$14,250
$695
4.9%
The Premier
$850,000
$25,500
$1,295
5.1%
The Estate
$1,650,000
$49,500
$2,495
5.0%

Figures assume a 3% gross commission. Actual splits vary by brokerage. The point holds across structures: the production cost stays a consistent, low-single-digit slice of the deal.

À la carte

Optional add-ons. Transparent pricing.

Already booked a Signature or Premier package? Pull individual elements in or out without renegotiating the base rate. Pricing below is for adds on top of any package above Tier 1.

Twilight Exterior Session

Golden hour return visit. 8 to 12 edited frames showcasing window glow and exterior architecture.

+$225
Aerial Drone Add-On

FAA Part 107 licensed pilot. 6 to 10 edited stills, lot context and roofline framing.

+$185
Agent On-Camera Vertical

30 to 60 second piece-to-camera in front of the property. Scripted or improv. Captioned for social.

+$295
Virtual Staging

Per room, photoreal furniture insertion for empty listings. Modern, traditional, or transitional styling.

$45 / room
2D Floor Plan

MLS-ready schematic with room labels and dimensions. Standalone or add-on.

+$125
Rush 24 Hour Delivery

Photos delivered within 24 hours of shoot. Covers expedited editing labor.

+$95
Additional Vertical Cuts

Each additional 30 to 60 second social cut beyond what the package includes.

+$150 / cut
Travel Beyond 30 Miles

Per round-trip mile beyond the 30 mile complimentary radius from Bethlehem, PA.

$0.85 / mi
Workflow

Built for listing deadlines.

Inquiry + tier confirmation

Send the listing address and approximate list price. We confirm the tier within the same business day and lock the production scope before it goes on the calendar. No back and forth on quotes.

Scheduling + prep brief

A short prep document goes to the seller covering tidy-up priorities, lighting, and pet considerations. This is where most photographers cut corners. We do not.

On-site production

Lead shooter arrives on time, every time. For Premier and Estate tiers, the assistant handles continuity, lighting prep, and any agent-on-camera coaching. Sellers are often surprised how fast the crew moves once it starts.

Post-production

Editing happens in a dedicated post window, not in the truck on the way to the next gig. Color, sky, lawn, lens correction, and selective brightening are standard. No outsourced editing pools.

Delivery + distribution

Branded gallery link with MLS sized and social sized exports already separated. Video includes vertical and horizontal cuts. Drop the files straight into the listing and into Reels without re-rendering.

Answers

Common questions, direct answers.

How do you decide which tier a property falls into?
Final tier is based on the listing price, not square footage. A 1,400 square foot condo in Center Valley priced at $725K is a Premier listing. A 3,800 square foot home in a tertiary market at $295K is a Listing tier. Pricing reflects what the property is asking the marketing to do.
What if the property sits between tiers?
We round to the closer tier. If you would rather sit in the higher tier for a stretch listing or a luxury-positioned mid-market home, we will quote that scope. High-volume agents can also negotiate annual retainer rates.
Do you offer volume pricing for high-producing agents?
Yes. Agents booking 4+ listings per month get a standing 10% reduction on Tier 1 and Tier 2 packages. Brokerages and teams booking 10+ per month qualify for a retainer model. The crew gets paid the same. The savings come out of studio overhead, not the photographers.
Who actually owns the images?
TM Productions retains copyright per industry standard. The listing agent and seller receive a perpetual, royalty-free license to use the images and video for the marketing and sale of the property. No additional payment if the property re-lists with the same agent within 12 months.
What happens if the property does not sell and we re-shoot?
A second shoot inside 12 months at the same listing receives a 30% courtesy reduction. New seasonal context often justifies the second pass on Premier and Estate tier listings anyway.
Why a tiered pricing model instead of a flat rate?
Flat pricing either underpays the crew on luxury work or overcharges on starter homes. Tiering ties the production budget to the property's marketing demand, which protects everyone in the workflow and makes the value proposition obvious.
Where do you service?
Lehigh Valley primary, with a 30 mile complimentary radius from Bethlehem. We cover into Bucks, Berks, Northampton, Carbon, Monroe, and Northern NJ regularly with travel applied per the rate above.

Book a listing. See the difference.

The fastest way to know whether the production discipline is real is to put us on one shoot. Most agents make us their default after the first delivery.

Book your shoot Review the tiers